If you read this, you love what innovation can do. This is where you learn to install an Innovation Embassy — and create something mighty that isn’t killed by the old rules.
TV2 Go’morgen Danmark, 2013.
Erik Micheelsen’s national innovation project with MetroXpress — then Denmark’s largest newspaper — took thousands of people across the country from workshops to a national competition, and on to finished solutions. Photo: Hjörtur Smarason.
A new strategy, idea or product opens a dimension that wasn’t there before. That’s where the new value is. But it’s new — so nobody knows what it is. Yet. Signal is how you connect people to it. It’s how you turn excitement into action. Three days on you and your idea.
How to present and offer innovative new ideas, strategies and products. This is not a book — it is a live room where new material keeps dropping in: videos, challenges, templates, tools, methods and workshops. It becomes an ebook that reads like candy and takes you through the SHIFT Experience, where excitement becomes influence and income. This is about how to catch an audience.
Forget models, tools and mindsets for now. Let’s look at where stuff actually happens.
